by Jean Cummings, CareerHub
O: Over 90% of recruiters use LinkedIn to source and vet candidates | Over 80% use social media sites like Facebook or Twitter to rule applicants OUT
N: Neglect building your online footprint at your peril | Unless you have a robust online footprint, you will be disadvantaged in the job search over candidates who do
L: Love your job and want to keep it? Stay abreast of the trends in your industry, keep learning to keep up, and watch the career moves and ongoing training of your peers online
I: Innovate on the job so you can write about it in your LIP (LinkedIn profile), on your website, in tweets, on Facebook, or display it on Youtube and Pinterest | Bring something distinctive to the table
N: Never give up the job search! There is always something you haven’t tried in the world of online job search | There’s also a world of potential contacts and ways to connect with hiring managers and employees online
E: Engage with people in your function or industry space online by responding to their online activity and getting the word out about your professional interests
Want to get started? Go beyond your executive resume. Build your LIP to 100% complete. Go to About.me and build your profile there. Then go to ZoomInfo and do it again. After that, you can be endlessly creative in building your brand through words, pictures, slides, videos, and infographics on many different sites.
Want to also try something new? Explore SwitchApp.com by Apple – very cool. And keep an eye on LinkedIn’s new acquisition: Bright. Also: Wiseword, RaiseYourFlag, and CareerSushi. Good luck!